Write the sales page in one sitting

Four blocks, in this order

Write the result in the first line. Then one sentence on who it is for, and who should skip it. Then the contents as a short list a person can scan. Then the price next to the button.

If you still want to add a story, put it under the list. The reader who is ready should not have to scroll past your biography to find the price.

Use the words you already say out loud

Read the draft aloud. If you would not say a sentence to a person who asked for help, cut it. The page is a reply to that person, set where they can pay.

Stop when a stranger could decide

You are done when someone who has never met you can answer three questions: what they get, whether it is for them, and what it costs. More paragraphs rarely answer a fourth question that matters.